Remarkable Virtuality at Ford: Realistic and Extremely Efficient Product Design

10:15 AM—10:45 AM | Hall B

Getting immersed in a potential reality is highly beneficial, especially while communicating with a global and cross-functional team in real time.

Elizabeth will detail how immersive environments are used to bring global teams together in a holistic, shared manner that is unlike any other type of design or engineering review. She will explain the benefits realized at Ford from global immersive collaborative reviews, especially related to the cultural shift taking place at Ford with respect to how different disciplines can effectively understand each other’s ideas.