Daniel W. Rasmus

Analyst & Futurist
Serious Insights


Daniel W. Rasmus, is the Founder and Principal Analyst at Serious Insights. Rasmus uses scenarios to analyze uncertainties in society, technology, economics and politics in order to discover implications that help organizations put their future in context so they can more effectively develop and refine products, services and experiences.

Rasmus is the author of Listening to the Future, which explores his scenario work at Microsoft. His latest book, Management by Design, documents an innovative new methodology for work experience design.
Rasmus’s thoughts about the future of work have appeared recently in The African Business Review, Chief Learning Officer Magazine, Talent Management, KMWorld and on HBR’s blog.

Rasmus is the former Director of Business Insights at Microsoft, where he helped the company envision how people will work in the future. Before joining Microsoft, Rasmus was a Vice President and Research Director at Forrester Research.

Rasmus is an internationally recognized speaker. He has addressed audiences at Enterprise 2.0, CeBIT, UBTech, ProjectWorld, KMWorld, SAE International and Future Trends. He was a delegate to China’s World Cultural Forum in 2012. Rasmus writes regularly about the future of technology and culture at Fast Company, GeekWire, iPhone Life and PopMatters.

Rasmus is a member of the Pinchot University faculty academy in Seattle, WA where he teaches influence and strategy. He attended the University of California at Santa Cruz and received a certificate in intelligent systems engineering from the University of California at Irvine. He is the former Visiting Liberal Arts Fellow at Bellevue College in Bellevue, WA.